Why Reddit?
Reddit is an American social news aggregation, content rating, and discussion website. Boiled down, it is an entertainment website! The primary purpose of Reddit is to communicate with your community, and in doing so effectively, your business can gain an online reputation that spreads brand awareness. It is a great place to give your audience insight into your industry! Here are some ways Reddit can help your business:
- Acquire leads by participating in discussions about your industry
- Get an audience organically by having a good reputation on the platform
- Execute unconventional marketing ideas
- Provide your audience with value and build customer loyalty
- Answer questions about your industry in the “Ask Me Anything” (AMA) subreddit and display your expertise
- Announce discounts and promotions in the “r/deal” subreddit
Who Uses Reddit?
As of March 2022, 36.2 percent of U.S. Reddit users were female, and 63.8 percent of users were male. There are 52 million people who use Reddit every day.
The graph below shows that the majority of Reddit users are 18-29 years old.
Reddit Users by Age Group in 2021
Statistics provided by Statista
What Type of Business Should Use Reddit?
Although reddit is a more unconventional social media platform for businesses, it can be used effectively for any business that can benefit from your industry insight. For example: a stock trader might use Reddit to share stock insights, build a reputation for good advice, and sell their book about how to win on the stock market.
Reddit Developement
Webcrafter provides development services for Reddit. We will set up your reddit account to reflect your business’s branding, which will also match the branding on your website. Here’s some of the other things we will do for your Reddit Account:
- Create and implement profile picture
- Install the “Reddit Enhancement Suite” which streamlines browsing on Reddit
- Install “Notifier” which lets you know when someone mentions you
- Install “RedditMetis” to visually shows user statistics.
- Install “Late for Reddit” to find the best time and day to post to a specific subreddit and schedule your posts to go out at that time.
- Install “Redditlist” to discover the best subreddits for your business based on recent activity, subscriber count, and 24-hour growth.
Once your Reddit account is complete, we will give you advice on how to use it for the best results. If you end up with any questions, just give us a call!
Reddit Advertising
People need to know that your business exists, that’s why it’s so important to advertise it! There are two types of advertising you can do on Reddit:
- Promoted Posts are advertisements that display natively on Reddit, in other words: these sponsored ad posts are just like regular Reddit posts, complete with upvotes, downvotes, and comments.
- Display Ads operate similar to traditional online display ads and are only available to advertisers through Reddit’s managed advertiser program. To access Reddit’s Display Ads, advertisers must first contact Reddit’s sales team. Display ads are geared towards larger advertisers and command a minimum campaign budget of $30,000.
If you’re going to spend money on ads, you’ll want them to look as good as possible. Webcrafter LLC uses powerful Adobe programs to create and edit images for Reddit ads, increasing the chance your ad will not only be seen, but interacted with as well! We can also help design your ads as well as set up targeted ad campaigns for you.