Why Facebook?
Facebook is the social media standard for business. It gives you the ability to offer potential customers key information about your business, products, services, and upcoming events. The Facebook platform is so popular that many people expect a business to have a Facebook page! Here are some of the benefits you get with Facebook:
- You can tag sell products directly through Facebook
- Attract customers, get customer feedback and build customer loyalty
- Increase your market reach, including international markets
- Do market research and reduce marketing costs
- Increase revenue by building customer networks and advertising
- Develop your brand
- Increase traffic to your website and improve its search engine ranking
- Keep an eye on your competitors.
- Engage with your customers
Who Uses Facebook?
As of March 2022, 54 percent of U.S. Facebook users were female, and 46 percent of users were male. There are 2.936 billion people who use Facebook every day.
The graph below shows that the majority of Facebook users are 25-34 years old.
Facebook Users by Age Group in 2022
Statistics provided by Statista
What Type of Business Should Use Facebook?
Facebook Developement
Webcrafter provides development services for Facebook. We will make your Facebook Business Page reflect your business’s branding, which will also match the branding on your website. We will also integrate your Facebook Business Page with your website, so all your products and services are linked correctly. Here’s a list of some of the other things we will do for your Facebook Business Page:
- Create a custom Facebook URL
- Create an engaging Cover Photo
- Incorporate logo as the profile picture
- Add products or services with descriptions, prices, and variations
- Optimize the “About” section
- Custom Call to Action buttons
- Custom Page Tabs
- Fill out Business Information correctly
- Optimize page settings
- Set up user roles (if applicable)
Once your Facebook Business Page is complete, we will give you advice on how to use it for the best results. If you end up with any questions, just give us a call!
Facebook Advertising
People need to know that your business exists, that’s why it’s so important to advertise it! There are two types of advertising you can do on Facebook:
- Sponsored Ads: these ads appear in the user’s news feed. As they are scrolling through Facebook they will see your ad appear as a post, just like they would see a post from a friend.
- Right Hand Column Ads: These ads are small and appear on the right-hand side of the users screen. The main benefit of these ads is that they can’t be scrolled past; the ad stays on the right-hand side of the screen as the user scrolls.
If you’re going to spend money on ads, you’ll want them to look as good as possible. Webcrafter LLC uses powerful Adobe programs to create and edit images for Facebook ads, increasing the chance your ad will not only be seen, but interacted with as well! We can also help design your ads as well as set up targeted ad campaigns for you.